Posts Tagged ‘bob burg’

Dear Student,

I am positive that you have probably heard from from your parents, those in your community, your teachers, and so many others the importance of getting an education. You were probably told that a college degree is a must if you want to earn more money and get better positions and more pay.

“83% of college students and parents strongly agreed that higher education is an investment in the future, college is needed now more than ever (70%), and the path to earning more money (69%).”

How America Pays for College 2012 Study by Sallie Mae

Yet despite this strong sentiment toward higher education, the glaring problem of unemployment or underemployment of those holding college degrees poses a serious problem.

“A weak labor market already has left half of young college graduates either jobless or underemployed in positions that don’t fully use their skills and knowledge.”

1 in 2 New Grads Jobless Or Underemployed” by Hope Yen

As a student, you are or will be spending a lot of money for a college education and taking on student loans to pay for it, only to be left with a 50/50 chance of landing a job in your chosen field of study.  Do you like those odds? What if you could do something to beat those odds and increase your chance of getting the job you want or begin building the skills necessary to creating your own business?

The time has come for a change. A change from a mindset that an education by itself is enough to get you where you want to go. You have to make a decision to do something that will make you stand out from all the rest of the graduates.

Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. It’s a Purple Cow. Boring stuff is invisible. It’s a brown cow.”

Seth Godin, Purple Cow: Transform Your Business by Being Remarkable

What is true for a business to succeed in today’s world is true for individuals who want to succeed in this world. You need to be REMARKABLE. Let’s face it:  What is remarkable about graduating from college? Yes, it is an accomplishment worthy of being proud of accomplishing; but, using Seth Godin’s words, “It’s a brown cow.”

I am offering you an opportunity to do something over the next four years of your life that will make you remarkable. We have created a mentoring program designed to make you stand out like a “purple cow” in the midst of a herd of brown cows. Take a look at the first year’s program objectives.

In the first year, you will learn a foundation of leadership principles as we study The 21 Irrefutable Laws of Leadership by John Maxwell. We will study the laws and discover how each one of them applies in your own interactions as a leader.

You will be required to serve in a leadership role with an organization or create a project to make a positive impact on the community where you live. You will be able to take the principles we discuss and apply them directly to your experience. As you serve, you will also be making valuable contribution to your community and start building a network of people who will see you in action.

We will study Think and Grow Rich by Napoleon Hill. It has been included to help you create a framework to build a life of success. The principles Napoleon shares in his work come from a study of thousands of people to find out what made some successful and so many fail. The principles in this work, if put into practice, will set you apart from the majority of people, who refuse to do what successful people do.

And the final component of the first year is The Go-Giver by Bob Burg and John David Mann. This small yet powerful book will share principles that will shape your character and give you a set of principles upon which will steer you toward “stratospheric success” in business and life.

Over the course of nine months, we will have 32 live one-hour-long sessions to discuss the material for the week via teleconference. There will be a private forum to connect and share ideas with other participants. You will have 24/7 email access to our mentoring team.

If you want to stand out as “remarkable” and accelerate your success, then consider being a part of our mentoring program. Sign-up for our newsletter to stay connected and be notified when open enrollment begins. Invest in your future, build a network of connections, and be the one people will choose first over all the rest.

LIVE your dream,

Greg “Big Z” Zander
Cultural Architect and CEO ~ EPIC Journey, Inc.
Founder ~ Catalyzing Leaders

“Before success comes in any man’s life, he is sure to meet with much temporary defeat, and, perhaps, some failure. When defeat overtakes a man, the easiest and most logical thing to do is to QUIT. That is exactly what the majority of men do.

“More than five hundred of the most successful men this country has ever known, told the author their greatest success came just one step beyond the point at which defeat had overtaken them. Failure is a trickster with a keen sense of irony and cunning. It takes great delight in tripping one when success is almost within reach.”

Napoleon Hill, Think and Grow Rich

We continue our series covering the 30 major causes of failure that Napoleon Hill discovered in his research and interviews of thousands of people. We are not only sharing the causes, we are sharing how to correct these causes so you can be back on the road to success.

21. THE HABIT OF INDISCRIMINATE SPENDING – Those who have the habit of spending everything they get, cannot succeed. Only when you develop a habit of systematic savings do you begin to create a safety net to pursue your goals without the fear of poverty taking hold. Knowing you have a significant amount of savings allows you to act with courage, not with desperate need to take anything offered.

A couple of things you can do to correct this problem. One, begin to set aside a certain percentage of your income for savings (not investments). Do this regardless. Make it a habit because there is always something else to buy or an expense that comes along. Two, track your spending for a month, I mean everything. Be sure to include the money you drop into the vending machines at work and the extra items you pick up at the gas station. You might be surprised how much you could cut back and put into savings.

22. LACK OF ENTHUSIASM – Are you more likely to buy a product from someone who displays an enthusiastic demeanor or the person who appears to be uninterested? A person’s enthusiasm is what generates a sense of convincing.  Enthusiasm is a contagious attitude that when it is under control, lights up a room.

If you are a sports fan, you will notice that the teams who are winning will have the most enthusiastic fans. Those fans exude an energy that is felt by the players. Go to a stadium where a team has been on a losing streak, and the level of enthusiasm is so low, it drains any positive energy. It leaves you feeling dejected.

Be enthused about your goals, your purpose, your company, your products, or in whatever you are doing to create success for yourself. Your enthusiasm will overflow into the lives of others who will help you succeed.

23. INTOLERANCE – Those who go through life with a closed mind about anything seldom find success. The most damaging aspect of intolerance is when it relates to people’s race, religious beliefs, gender, political differences, age, or sexual preferences.

Unfortunately, this is one of those issues you may not realize how intolerant you are to others. You may need some close, trusted friends to be brutally honest with you about this one. This one takes an effort to begin opening up to new ideas, new thought processes, and accepting people for who they are. Here’s a challenge for you if you are intolerant of others: Make it a point to engage in meaningful conversation with a person whom you have shown intolerance and get to know the person. You just may be surprised what you learn.

24. INTEMPERANCE – People who overindulge in their base appetites (food, alcohol, and sexual activity) often find themselves struggling to reach success. Moderation and self-control of our desires is key to success.

Think about how much energy that is stolen from your body by overindulging in food. You know the feeling. You ate so much that your body is using so much energy to digest the food, you want to take a nap. Anytime we are intemperant, we will find it hindering our ability to reach success.

25. INABILITY TO COOPERATE WITH OTHERS -No one cares about your success more than you. However, to achieve great success, you need the cooperation of others. There is no such thing as lone ranger success. You need to learn how to cooperate with others.

I have found a couple of great resources that will help you learn how to better cooperate with others. The first is a classic book, How to Win Friends and Influence People, by Dale Carnegie. The second, Winning Without Intimidation, by Bob Burg. This would be an excellent resource to study. You can learn new skill sets to help you become a more cooperative person.

Don’t let these causes keep you from reaching success. Do what it takes to correct these, and you will be much closer to LIVING your dream.

As I write this post, the last Go-Giver Retreat is taking place in Florida. Even though I wasn’t able to go, I am following along  with the group there with Twitter (#tggr if you want to follow along too). I thought I would share some thoughts the speakers are presenting.

Your life is the way you want it to be, or you’d change it.” ~ @larrywinget

That statement packs a punch! Take a look at your life right now: Are you living the life you want? It is the life you have chosen. If you want something different, you have to begin to make the changes necessary.

“The number 1 reason for non-performance is that people feel they don’t matter.” ~ @DondiScumaci

I’ve been in that position where I felt I didn’t matter and it does take away from your wanting to perform at your maximum level. What is the point? Make sure people know they do matter.

“Passion is a load of crap… people can be passionately incompetent”

“Passion is NOT the key to success. Hard work and excellence are the keys to success.” ~ @larrywinget

Have you encountered someone who was very passionate about something, yet, dead wrong? Being passionate is great and will certainly get you farther than no passion, but success does come down to hard work and excellence.

The ideas are going to be flowing over the next couple of days. Follow along for more great insights.

“If you truly, passionately, want to create huge success on every level, if you want to earn major income and create financial freedom for yourself and live a hugely happy and fulfilled life at the same time, five key elements have to be in place. We call them the “Five Musts” of major success:

  • You must find something that stirs your soul.
  • You must become excellent at it.
  • You must recondition your mind to believe you can have it and achieve it.
  • You must understand how to make money at it.
  • You must take daily action.”

John Assaraf & Murray Smith,The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life

There are times when a thought pushes its way to front and won’t let go until it is shared. Today’s post is one of those times where the mind is pushing forward one idea. Confirmation came when I opened up the book, The Answer, to the page where the quote above originates. This particular list summarizes what has been circulating in my head the last few days.

I want to share a bit of my story as it relates to having the “Five Musts” in my life. Let me take you back to the summer of 2006 which was a life-changing time for me. We had just started a new church in the St. Louis area 9 months prior and the direction it was going was the opposite of a traditional church. We came to the decision to become an organic community with no paid leaders and have an informal leadership structure. Up to this point in time, my “calling” in life was to be a paid minister (or so was the norm for someone with a “calling”). So when I started to move toward a new way of thinking, I began the search for meaningful work to pay the bills.

In the subsequent years, I searched for something to satisfy my true calling which was buried within me waiting to be uncovered. Through trial and error, I tried numerous things to create income for our family. Some things provided enough, while others sprang up and disappeared in weeks. Each opportunity was teaching me more about myself and leading me to the first “Must,” something to stir my soul.

The year 2011 was when I rediscovered my soul-stirring passion. This passion was something I had been practicing, developing, and mastering since I was 16 years old. I already had the drive to become excellent in this area. It was now a matter of finding a means to make money doing what I had always loved doing.

The key component I have been adding to the mix over the last six months is the reconditioning of my mind to believe I can achieve it. It was easy to do when there was a salaried position available. However, now that I am creating a business to market this skill set, I need to condition my mind to believe I can make money doing what I am passionate about.

What’s next?  I must take action today to bring me one step closer to “major success” or “stratospheric success.”* Tomorrow, I need to take another step. Each and every day thereafter,  taking one more step to making an impact in the world and LIVING my dream.

I would encourage you to examine these “Five Musts” and ask yourself, “Do I have these “Five Musts” in place? Take a step today toward your success by having these elements in your life. When you do, you will be one step closer to LIVING your dream.


*The idea of Stratospheric success comes fromThe Go-Giver, by Bob Burg & John David Mann.

As we head into the weekend, let me share with you a few of my favorite sources of encouragement and enlightenment. If you don’t already subscribe to these blogs, you are missing out on some great information.

First up, my friend Bob Burg. Sound information to help you not just in business but life. Check out his blog and subscribe.

As an author, Bob is known for his book, Endless Referrals and his co-authored Go-Giver book series with John David Mann. All of these books are great resources and essential for your library.


Mark Sanborn has been a consistent voice on leadership. Be sure to check out his blog.

Mark is the author of several books including:TeamBuilt: Making Teamwork WorkSanborn on Success, Upgrade: Proven Strategies for Dramatically Increasing Personal and Professional Success,The Fred Factor: How Passion in Your Work and Life Can Make the Ordinary Extraordinary and his most recent release, You Don’t Need a Title to be a Leader.

Seth Godin will challenge your thinking. He writes consistently on a daily basis. Great food for thought on his blog.

Seth has authored more than a dozen books including, The Linchpin, Purple Cow, The Big Moo, and Tribes. Be sure to have his works in your library.

Three recommendations for you to check out if you don’t already know about them. Are there some blogs that you consistently read and want to share how they benefit you? Let me know who you follow on a regular basis.



What do you believe about money? Do you see money as good or evil? What were the dominating thoughts about money from your family growing up? What you believe about money influences where you are today in terms of your financial success.

“To become wealthy, you’ll need to surface, identify, root out, and replace any negative or limiting beliefs you may have about money.”

Jack Canfield, p. 373

Our subconscious may be holding limiting beliefs within us from our childhood. Perhaps we were taught that “money is evil,” “there isn’t enough money to go around,” “money doesn’t grow on trees,” rich people only care about money,” or “you can’t buy happiness.” The things you heard often and early in life about money or the things you observed as a result of trying to get money have ingrained in your subconscious a belief system about wealth.  Uncovering this belief system will help you uncover any limiting beliefs about money.

Write down your thoughts about money. Write out what lessons or ideas about it you received growing up. Identify those beliefs that are negative and limiting. Once you have identified your limiting beliefs, begin this two-step process for turning those beliefs around.

First, challenge your limiting belief, argue with it, or make fun of it. For example, if you wrote down, “Money is the root of all evil,” challenge it with these thougths:

  • Money is the root of all philanthropy.
  • Money is the root of all great vacations.
  • Money is what allows me to be more generous and compassionate, to change the world for good.
Second, create a statement that is a positive turnaround statement. Write one that excites you to the very core of your being. Add this statement to your daily affirmations. You might write something like, “When it comes to me, money is the the root of compassion, love, and making the world a better place.” As you begin to say this daily along with your affirmations, you begin to change your mindset toward a positive money consciousness.
Money in and of itself is amoral; it is neither good nor evil. Money is just a tool used by people for either good or evil. Just like a brick, you can either build something with it or throw it through a window. The brick is at the mercy of the hands that hold it. The secret is to create a positive money consciousness whereby you think of money in a positive light used for good.
One of my favorite books is “The Go-Giver.” The authors share five laws for stratospheric success. The second law they uncover in the book is “The Law of Compensation.”  This law states:
“Your income is determined by how many people you serve and how well you serve them.” (p. 45) 

When your focus is on serving other people to bring value into their lives through your service or products, your income will increase according to how well you serve them. Every business started out with an idea of a product or service that served people. The more people the company serves well, the larger the company becomes. The same is true in your life.

If you are serious about changing your belief system about money, I would strongly recommend T. Harv Eker’s book, “Secrets of the Millionaire Mind.” He also hosts three-day events, Millionaire Mind Intensives and oftentimes you can receive complimentary tickets to the event.


(Our daily journey of the last 64 days of 2011 is centered on the principles found in Jack Canfield’s book, “The Success Principles: How to Get from Where You Are to Where You Want to Be.” In his book, he encourages his readers to begin teaching others these principles. I would highly recommend that you buy a copy of the book and join us on a journey to a better you.)

“We have ever-expanding ‘to do’ lists, trying to build momentum by doing, doing, doing,–and doing more. And it rarely works. Those who built the good-to-great companies, however, made as much use of ‘stop doing’ lists as ‘to do’ lists. They displayed a remarkable discipline to unplug all sort of extraneous junk.”

Jim Collins, ” Good to Great”

I have often heard that when you want something done, give it to a…oh you heard that one, too. The issue is that the busy person may only be that, busy, not successful. We are on a journey to success, and if we are going to focus on our core genius, delegate what is not at our core, and build a team around us, then we also need to learn to say, “no.”

The greater your level of success, the more attention you will start receiving from all over. We live in a time where people make themselves available 24 hours a day, 7 days a week. Our cell phones have become a hub of instant connectivity. Co-workers, employees, telemarketers, vendors, family members, friends, and complete strangers are all an instant away and can distract you from your core pursuits. It is time to start creating your “stop doing” list.

Once you begin to create a stop-doing list, it is easy to transfer that list into policies. If you have a policy, people tend to treat that differently. You begin to gain respect from others when you are clear about how you will interact. Here are a few personal and business “don’t do” polices that Jack has(p.293-293):

  • I never lend my car to anyone for any reason.
  • I don’t lend money. I am not a bank.
  • I don’t discuss charitable contributions over the phone. Send me something in writing.
  • I don’t give endorsements for books of fiction.
  • I don’t lend my books to other people. They rarely come back, and they are the source of my livelihood, so I don’t lend them out.
  • I don’t do individual counseling or coaching. There is greater leverage in working with a group.
  • I don’t take calls on Tuesdays and Thursdays. Those are writing days.

What are some “stop doing” things you need to have on your list? Start by looking at where you are spending your time and evaluate its worth. If you are spending 2-4 hours responding to email, is that helping you advance you in your core genius? James Malinchak is a professional speaker and trainer. In a recent conference with him, he said that he doesn’t correspond via email. He does, however, respond to EVERY handwritten letter or note he receives. He has learned the value of his time and responding to emails would consume too much of his time. What do you need to put on your “stop doing” list?

Bob Burg has taught a great response to use when people ask you to do something and you want to say no diplomatically and without attaching an excuse. Simply say, “Thank you so much for your kind offer, while it is not something I would pursue, I’m delighted you thought of me.” This response allows you to say no and it is done. This is a lesson all successful people need to learn to maintain control of their time, effort, and energy.

As you learn to say, “no,” you will free yourself from becoming busy doing, doing, doing, and start achieving what you set out to become: successful!


(Our daily journey of the last 64 days of 2011 is centered on the principles found in Jack Canfield’s book, “The Success Principles: How to Get from Where You Are to Where You Want to Be.” In his book, he encourages his readers to begin teaching others these principles. I would highly recommend that you buy a copy of the book and join us on a journey to a better you.)