Posts Tagged ‘Go-Giver’

Dear Student,

I am positive that you have probably heard from from your parents, those in your community, your teachers, and so many others the importance of getting an education. You were probably told that a college degree is a must if you want to earn more money and get better positions and more pay.

“83% of college students and parents strongly agreed that higher education is an investment in the future, college is needed now more than ever (70%), and the path to earning more money (69%).”

How America Pays for College 2012 Study by Sallie Mae

Yet despite this strong sentiment toward higher education, the glaring problem of unemployment or underemployment of those holding college degrees poses a serious problem.

“A weak labor market already has left half of young college graduates either jobless or underemployed in positions that don’t fully use their skills and knowledge.”

1 in 2 New Grads Jobless Or Underemployed” by Hope Yen

As a student, you are or will be spending a lot of money for a college education and taking on student loans to pay for it, only to be left with a 50/50 chance of landing a job in your chosen field of study.  Do you like those odds? What if you could do something to beat those odds and increase your chance of getting the job you want or begin building the skills necessary to creating your own business?

The time has come for a change. A change from a mindset that an education by itself is enough to get you where you want to go. You have to make a decision to do something that will make you stand out from all the rest of the graduates.

Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. It’s a Purple Cow. Boring stuff is invisible. It’s a brown cow.”

Seth Godin, Purple Cow: Transform Your Business by Being Remarkable

What is true for a business to succeed in today’s world is true for individuals who want to succeed in this world. You need to be REMARKABLE. Let’s face it:  What is remarkable about graduating from college? Yes, it is an accomplishment worthy of being proud of accomplishing; but, using Seth Godin’s words, “It’s a brown cow.”

I am offering you an opportunity to do something over the next four years of your life that will make you remarkable. We have created a mentoring program designed to make you stand out like a “purple cow” in the midst of a herd of brown cows. Take a look at the first year’s program objectives.

In the first year, you will learn a foundation of leadership principles as we study The 21 Irrefutable Laws of Leadership by John Maxwell. We will study the laws and discover how each one of them applies in your own interactions as a leader.

You will be required to serve in a leadership role with an organization or create a project to make a positive impact on the community where you live. You will be able to take the principles we discuss and apply them directly to your experience. As you serve, you will also be making valuable contribution to your community and start building a network of people who will see you in action.

We will study Think and Grow Rich by Napoleon Hill. It has been included to help you create a framework to build a life of success. The principles Napoleon shares in his work come from a study of thousands of people to find out what made some successful and so many fail. The principles in this work, if put into practice, will set you apart from the majority of people, who refuse to do what successful people do.

And the final component of the first year is The Go-Giver by Bob Burg and John David Mann. This small yet powerful book will share principles that will shape your character and give you a set of principles upon which will steer you toward “stratospheric success” in business and life.

Over the course of nine months, we will have 32 live one-hour-long sessions to discuss the material for the week via teleconference. There will be a private forum to connect and share ideas with other participants. You will have 24/7 email access to our mentoring team.

If you want to stand out as “remarkable” and accelerate your success, then consider being a part of our mentoring program. Sign-up for our newsletter to stay connected and be notified when open enrollment begins. Invest in your future, build a network of connections, and be the one people will choose first over all the rest.

LIVE your dream,

Greg “Big Z” Zander
Cultural Architect and CEO ~ EPIC Journey, Inc.
Founder ~ Catalyzing Leaders


As I write this post, the last Go-Giver Retreat is taking place in Florida. Even though I wasn’t able to go, I am following along  with the group there with Twitter (#tggr if you want to follow along too). I thought I would share some thoughts the speakers are presenting.

Your life is the way you want it to be, or you’d change it.” ~ @larrywinget

That statement packs a punch! Take a look at your life right now: Are you living the life you want? It is the life you have chosen. If you want something different, you have to begin to make the changes necessary.

“The number 1 reason for non-performance is that people feel they don’t matter.” ~ @DondiScumaci

I’ve been in that position where I felt I didn’t matter and it does take away from your wanting to perform at your maximum level. What is the point? Make sure people know they do matter.

“Passion is a load of crap… people can be passionately incompetent”

“Passion is NOT the key to success. Hard work and excellence are the keys to success.” ~ @larrywinget

Have you encountered someone who was very passionate about something, yet, dead wrong? Being passionate is great and will certainly get you farther than no passion, but success does come down to hard work and excellence.

The ideas are going to be flowing over the next couple of days. Follow along for more great insights.

“If you truly, passionately, want to create huge success on every level, if you want to earn major income and create financial freedom for yourself and live a hugely happy and fulfilled life at the same time, five key elements have to be in place. We call them the “Five Musts” of major success:

  • You must find something that stirs your soul.
  • You must become excellent at it.
  • You must recondition your mind to believe you can have it and achieve it.
  • You must understand how to make money at it.
  • You must take daily action.”

John Assaraf & Murray Smith,The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life

There are times when a thought pushes its way to front and won’t let go until it is shared. Today’s post is one of those times where the mind is pushing forward one idea. Confirmation came when I opened up the book, The Answer, to the page where the quote above originates. This particular list summarizes what has been circulating in my head the last few days.

I want to share a bit of my story as it relates to having the “Five Musts” in my life. Let me take you back to the summer of 2006 which was a life-changing time for me. We had just started a new church in the St. Louis area 9 months prior and the direction it was going was the opposite of a traditional church. We came to the decision to become an organic community with no paid leaders and have an informal leadership structure. Up to this point in time, my “calling” in life was to be a paid minister (or so was the norm for someone with a “calling”). So when I started to move toward a new way of thinking, I began the search for meaningful work to pay the bills.

In the subsequent years, I searched for something to satisfy my true calling which was buried within me waiting to be uncovered. Through trial and error, I tried numerous things to create income for our family. Some things provided enough, while others sprang up and disappeared in weeks. Each opportunity was teaching me more about myself and leading me to the first “Must,” something to stir my soul.

The year 2011 was when I rediscovered my soul-stirring passion. This passion was something I had been practicing, developing, and mastering since I was 16 years old. I already had the drive to become excellent in this area. It was now a matter of finding a means to make money doing what I had always loved doing.

The key component I have been adding to the mix over the last six months is the reconditioning of my mind to believe I can achieve it. It was easy to do when there was a salaried position available. However, now that I am creating a business to market this skill set, I need to condition my mind to believe I can make money doing what I am passionate about.

What’s next?  I must take action today to bring me one step closer to “major success” or “stratospheric success.”* Tomorrow, I need to take another step. Each and every day thereafter,  taking one more step to making an impact in the world and LIVING my dream.

I would encourage you to examine these “Five Musts” and ask yourself, “Do I have these “Five Musts” in place? Take a step today toward your success by having these elements in your life. When you do, you will be one step closer to LIVING your dream.


*The idea of Stratospheric success comes fromThe Go-Giver, by Bob Burg & John David Mann.

As we head into the weekend, let me share with you a few of my favorite sources of encouragement and enlightenment. If you don’t already subscribe to these blogs, you are missing out on some great information.

First up, my friend Bob Burg. Sound information to help you not just in business but life. Check out his blog and subscribe.

As an author, Bob is known for his book, Endless Referrals and his co-authored Go-Giver book series with John David Mann. All of these books are great resources and essential for your library.


Mark Sanborn has been a consistent voice on leadership. Be sure to check out his blog.

Mark is the author of several books including:TeamBuilt: Making Teamwork WorkSanborn on Success, Upgrade: Proven Strategies for Dramatically Increasing Personal and Professional Success,The Fred Factor: How Passion in Your Work and Life Can Make the Ordinary Extraordinary and his most recent release, You Don’t Need a Title to be a Leader.

Seth Godin will challenge your thinking. He writes consistently on a daily basis. Great food for thought on his blog.

Seth has authored more than a dozen books including, The Linchpin, Purple Cow, The Big Moo, and Tribes. Be sure to have his works in your library.

Three recommendations for you to check out if you don’t already know about them. Are there some blogs that you consistently read and want to share how they benefit you? Let me know who you follow on a regular basis.

Certain words carry with them deep meanings and feelings. The very utterance of those powerful words can create an emotional response in a person, a group, an audience, or even the world. Oftentimes our subconscious mind picks up the word even if our conscious mind seems to have glossed over it.

Recently, I was reviewing a free series of training videos with the end goal of the provider desiring to sign up the viewers for a coaching program (I knew this was the reason for the videos when I began to watch them). I learned some great things in the first video and was really excited about the material. When I got midway through the third video, the presenter answered the following question that supposedly came from those watching the videos:

If you could only pick one strategy to move people to action, what would you pick?”

Here is the full response verbatim given to answer the question (I purposefully left out the company name and the highlights are mine):

“That’s easy: manipulation. Now the thing is, manipulation has a very negative connotation to it, so I want to tell you what I tell my ****** clients. If you really have something that can help people in their business or their lives, then I really believe it is your responsibility to make sure you do whatever you can to help them say “yes.” Otherwise, they are going to be circling around and they’re going to need help for this for a really long time, and eventually they’re going to find someone else who will come up with your knowledge or your products or your services, who will finally serve them.

I believe to the bottom of my soul if we can help people, we need to do everything we can to serve them and give them what they truly want, nothing more than what they want, but nothing less either. So when we move people with that level of integrity, then (the) manipulation we are using is what I call ‘ethical manipulation.’ And that is the most important thing you can do to move people to action.

When you hear the word “manipulation,” what vibe does that word give off? Would you agree with the presenter that it has a “very negative connotation?” As soon as I heard the person say that it was the one strategy they would pick, I cringed. The presenter then tries to justify the use of this negative word as if they know what is best for the person to whom they are selling their product and services. It is all for the “ethical” purpose for the potential buyer to say “yes” to their product or service before they find it from the competition. This reminds me of a movie my wife and I watched recently:


Disney’s version of the story of Rapunzel, who was kidnapped as a baby and manipulated by Mother Gothel to believe the tower was the only safe place for Rapunzel to live, when in fact it was the only place where Mother Gothel could get what she wanted while hindering Rapunzel from choosing a life of her own.

After deciding that I would NOT EVER buy any of the presenter’s materials or services after hearing that statement, I listened to the final free video realizing that this would be the final pitch for their services. The presenter outlined the six-week online coaching course that was all based on “Ethical Manipulation.” They chose to use this philosophy as the basis of their success and the success you could have, too, when you learn the steps of “Ethical Manipulation.” The cost of the program was revealed with free bonuses “worth over $250,000.” Yeah, after hearing the word “manipulation” so much, my subconscious mind devalued every add-on to the coaching course.

Here is the takeaway for you and I as leaders: To lead positive change in people’s lives, you don’t have to manipulate. Be thorough in what you teach, present, and share so that people can make their own decisions. As people get to know you, like you, and trust you, you don’t have to manipulate them to buy your products or services or follow after you as a leader. They will naturally come to you because of the relationship you chose to build on honesty. And when you provide MORE value than what they want or anticipate, not this “nothing more than what they want,” you will win over the competition every time.

Also remember that your choice of words will have an impact either positively or negatively on people be it consciously or subconsciously. Choose your words wisely to make the impact you desire.

A couple of years ago, I bought the marketing kit designed for Financial Advisors called, “Please….Make ME a little bit FAMOUS,” by Robert Krumroy. The basic premise behind every strategy he gave was to find ways to serve others. Each idea was built on this foundation to set you set you apart from all the other Financial Advisors you were competing with for business. People are naturally more inclined to work with someone who has a habit of serving others.

People who find ways to serve, giving of their time or talent to their favorite charity or organization, live fuller lives, have fewer heart attacks, and reap benefits far greater than expected. Companies who consistently encourage employees to volunteer and promote opportunities for for their employees to volunteer have a much more engaged workforce. The rewards of serving are far more than the time spent doing it.

“You can get everything in life you want if you will just help enough other people get what they want.”

Zig Ziglar, “Secrets of Closing the Sale,” 1984

Success comes to those who have a heart to serve others. Employers will favor those who have a history of volunteering over someone who doesn’t. Those who start volunteering early in life have a tendency to achieve promotions and achieve higher-level positions. Volunteering is also a great way of networking and building connections for more business and opportunities.

If you don’t have a favorite charity, find one that resonates with your life, your passions, or your hobbies. There are plenty of opportunities to serve that will be fulfilling to you and that you will enjoy doing. Help make the world a better place by serving!


(Our daily journey of the last 64 days of 2011 is centered on the principles found in Jack Canfield’s book, “The Success Principles: How to Get from Where You Are to Where You Want to Be.” In his book, he encourages his readers to begin teaching others these principles. I would highly recommend that you buy a copy of the book and join us on a journey to a better you.)

There is a paradox in the world: the more you give, the more you receive. This paradox is understood by the wealthiest of the wealthy. It is understood by even the poorest of the poor. Those who struggle the most are more than likely the stingiest of them all.

There is a reason this paradox actually works, both personally and in business. Picture in your mind someone who wants to keep as much as they can for themselves. They have a $1,000 cash in their hand. When you visualize this scenario, what kind of grip does this person have on the money in their hand? Do you have the same image that I do? The hand is gripping the money so tight, you couldn’t pry it open with a crowbar. Do you want to be friends with that type of person? Do you want to do business with that type of person? If that was your employer, how long would you continue to work there?

Now picture in your mind a generous person with the $1,000 in their hand. How are they holding the money? Do you have a picture of an open hand ready to give and receive more? A baby understands an  outstretched hand as someone willing to give. The more open we are to giving, the more we invite into our lives.

Giving is an attitude that invites generosity and gratitude. It creates an inviting demeanor. People are willing to work alongside generous people. People will go out of their way to help those who are givers. People who give regularly and cheerfully attract more to them because of their hearts are open to receive more so they can bless more.

A great practice to start in your life is decide to give a certain portion of all your income away. Many start with 10% as a benchmark. Once you choose a starting place, you will find this principle opening doors that you didn’t know existed.

You may want to consider giving of your time as well. Many charitable organizations have needs for volunteers to accomplish their mission. I have chosen to work with Big Brothers/Big Sisters. I enjoy the time I spend with my Little and having the opportunity to mentor a young man. Choose an organization that you are passionate about serving.

This “secret” to getting more has a long track record. Make it a part of your life and you will find life is much fuller as a result.


(Our daily journey of the last 64 days of 2011 is centered on the principles found in Jack Canfield’s book, “The Success Principles: How to Get from Where You Are to Where You Want to Be.” In his book, he encourages his readers to begin teaching others these principles. I would highly recommend that you buy a copy of the book and join us on a journey to a better you.)