Posts Tagged ‘lead’

Dear Student,

I am positive that you have probably heard from from your parents, those in your community, your teachers, and so many others the importance of getting an education. You were probably told that a college degree is a must if you want to earn more money and get better positions and more pay.

“83% of college students and parents strongly agreed that higher education is an investment in the future, college is needed now more than ever (70%), and the path to earning more money (69%).”

How America Pays for College 2012 Study by Sallie Mae

Yet despite this strong sentiment toward higher education, the glaring problem of unemployment or underemployment of those holding college degrees poses a serious problem.

“A weak labor market already has left half of young college graduates either jobless or underemployed in positions that don’t fully use their skills and knowledge.”

1 in 2 New Grads Jobless Or Underemployed” by Hope Yen

As a student, you are or will be spending a lot of money for a college education and taking on student loans to pay for it, only to be left with a 50/50 chance of landing a job in your chosen field of study.  Do you like those odds? What if you could do something to beat those odds and increase your chance of getting the job you want or begin building the skills necessary to creating your own business?

The time has come for a change. A change from a mindset that an education by itself is enough to get you where you want to go. You have to make a decision to do something that will make you stand out from all the rest of the graduates.

Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. It’s a Purple Cow. Boring stuff is invisible. It’s a brown cow.”

Seth Godin, Purple Cow: Transform Your Business by Being Remarkable

What is true for a business to succeed in today’s world is true for individuals who want to succeed in this world. You need to be REMARKABLE. Let’s face it:  What is remarkable about graduating from college? Yes, it is an accomplishment worthy of being proud of accomplishing; but, using Seth Godin’s words, “It’s a brown cow.”

I am offering you an opportunity to do something over the next four years of your life that will make you remarkable. We have created a mentoring program designed to make you stand out like a “purple cow” in the midst of a herd of brown cows. Take a look at the first year’s program objectives.

In the first year, you will learn a foundation of leadership principles as we study The 21 Irrefutable Laws of Leadership by John Maxwell. We will study the laws and discover how each one of them applies in your own interactions as a leader.

You will be required to serve in a leadership role with an organization or create a project to make a positive impact on the community where you live. You will be able to take the principles we discuss and apply them directly to your experience. As you serve, you will also be making valuable contribution to your community and start building a network of people who will see you in action.

We will study Think and Grow Rich by Napoleon Hill. It has been included to help you create a framework to build a life of success. The principles Napoleon shares in his work come from a study of thousands of people to find out what made some successful and so many fail. The principles in this work, if put into practice, will set you apart from the majority of people, who refuse to do what successful people do.

And the final component of the first year is The Go-Giver by Bob Burg and John David Mann. This small yet powerful book will share principles that will shape your character and give you a set of principles upon which will steer you toward “stratospheric success” in business and life.

Over the course of nine months, we will have 32 live one-hour-long sessions to discuss the material for the week via teleconference. There will be a private forum to connect and share ideas with other participants. You will have 24/7 email access to our mentoring team.

If you want to stand out as “remarkable” and accelerate your success, then consider being a part of our mentoring program. Sign-up for our newsletter to stay connected and be notified when open enrollment begins. Invest in your future, build a network of connections, and be the one people will choose first over all the rest.

LIVE your dream,

Greg “Big Z” Zander
Cultural Architect and CEO ~ EPIC Journey, Inc.
Founder ~ Catalyzing Leaders


Certain words carry with them deep meanings and feelings. The very utterance of those powerful words can create an emotional response in a person, a group, an audience, or even the world. Oftentimes our subconscious mind picks up the word even if our conscious mind seems to have glossed over it.

Recently, I was reviewing a free series of training videos with the end goal of the provider desiring to sign up the viewers for a coaching program (I knew this was the reason for the videos when I began to watch them). I learned some great things in the first video and was really excited about the material. When I got midway through the third video, the presenter answered the following question that supposedly came from those watching the videos:

If you could only pick one strategy to move people to action, what would you pick?”

Here is the full response verbatim given to answer the question (I purposefully left out the company name and the highlights are mine):

“That’s easy: manipulation. Now the thing is, manipulation has a very negative connotation to it, so I want to tell you what I tell my ****** clients. If you really have something that can help people in their business or their lives, then I really believe it is your responsibility to make sure you do whatever you can to help them say “yes.” Otherwise, they are going to be circling around and they’re going to need help for this for a really long time, and eventually they’re going to find someone else who will come up with your knowledge or your products or your services, who will finally serve them.

I believe to the bottom of my soul if we can help people, we need to do everything we can to serve them and give them what they truly want, nothing more than what they want, but nothing less either. So when we move people with that level of integrity, then (the) manipulation we are using is what I call ‘ethical manipulation.’ And that is the most important thing you can do to move people to action.

When you hear the word “manipulation,” what vibe does that word give off? Would you agree with the presenter that it has a “very negative connotation?” As soon as I heard the person say that it was the one strategy they would pick, I cringed. The presenter then tries to justify the use of this negative word as if they know what is best for the person to whom they are selling their product and services. It is all for the “ethical” purpose for the potential buyer to say “yes” to their product or service before they find it from the competition. This reminds me of a movie my wife and I watched recently:


Disney’s version of the story of Rapunzel, who was kidnapped as a baby and manipulated by Mother Gothel to believe the tower was the only safe place for Rapunzel to live, when in fact it was the only place where Mother Gothel could get what she wanted while hindering Rapunzel from choosing a life of her own.

After deciding that I would NOT EVER buy any of the presenter’s materials or services after hearing that statement, I listened to the final free video realizing that this would be the final pitch for their services. The presenter outlined the six-week online coaching course that was all based on “Ethical Manipulation.” They chose to use this philosophy as the basis of their success and the success you could have, too, when you learn the steps of “Ethical Manipulation.” The cost of the program was revealed with free bonuses “worth over $250,000.” Yeah, after hearing the word “manipulation” so much, my subconscious mind devalued every add-on to the coaching course.

Here is the takeaway for you and I as leaders: To lead positive change in people’s lives, you don’t have to manipulate. Be thorough in what you teach, present, and share so that people can make their own decisions. As people get to know you, like you, and trust you, you don’t have to manipulate them to buy your products or services or follow after you as a leader. They will naturally come to you because of the relationship you chose to build on honesty. And when you provide MORE value than what they want or anticipate, not this “nothing more than what they want,” you will win over the competition every time.

Also remember that your choice of words will have an impact either positively or negatively on people be it consciously or subconsciously. Choose your words wisely to make the impact you desire.