Posts Tagged ‘Purple Cow’

Dear Student,

I am positive that you have probably heard from from your parents, those in your community, your teachers, and so many others the importance of getting an education. You were probably told that a college degree is a must if you want to earn more money and get better positions and more pay.

“83% of college students and parents strongly agreed that higher education is an investment in the future, college is needed now more than ever (70%), and the path to earning more money (69%).”

How America Pays for College 2012 Study by Sallie Mae

Yet despite this strong sentiment toward higher education, the glaring problem of unemployment or underemployment of those holding college degrees poses a serious problem.

“A weak labor market already has left half of young college graduates either jobless or underemployed in positions that don’t fully use their skills and knowledge.”

1 in 2 New Grads Jobless Or Underemployed” by Hope Yen

As a student, you are or will be spending a lot of money for a college education and taking on student loans to pay for it, only to be left with a 50/50 chance of landing a job in your chosen field of study.  Do you like those odds? What if you could do something to beat those odds and increase your chance of getting the job you want or begin building the skills necessary to creating your own business?

The time has come for a change. A change from a mindset that an education by itself is enough to get you where you want to go. You have to make a decision to do something that will make you stand out from all the rest of the graduates.

Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. It’s a Purple Cow. Boring stuff is invisible. It’s a brown cow.”

Seth Godin, Purple Cow: Transform Your Business by Being Remarkable

What is true for a business to succeed in today’s world is true for individuals who want to succeed in this world. You need to be REMARKABLE. Let’s face it:  What is remarkable about graduating from college? Yes, it is an accomplishment worthy of being proud of accomplishing; but, using Seth Godin’s words, “It’s a brown cow.”

I am offering you an opportunity to do something over the next four years of your life that will make you remarkable. We have created a mentoring program designed to make you stand out like a “purple cow” in the midst of a herd of brown cows. Take a look at the first year’s program objectives.

In the first year, you will learn a foundation of leadership principles as we study The 21 Irrefutable Laws of Leadership by John Maxwell. We will study the laws and discover how each one of them applies in your own interactions as a leader.

You will be required to serve in a leadership role with an organization or create a project to make a positive impact on the community where you live. You will be able to take the principles we discuss and apply them directly to your experience. As you serve, you will also be making valuable contribution to your community and start building a network of people who will see you in action.

We will study Think and Grow Rich by Napoleon Hill. It has been included to help you create a framework to build a life of success. The principles Napoleon shares in his work come from a study of thousands of people to find out what made some successful and so many fail. The principles in this work, if put into practice, will set you apart from the majority of people, who refuse to do what successful people do.

And the final component of the first year is The Go-Giver by Bob Burg and John David Mann. This small yet powerful book will share principles that will shape your character and give you a set of principles upon which will steer you toward “stratospheric success” in business and life.

Over the course of nine months, we will have 32 live one-hour-long sessions to discuss the material for the week via teleconference. There will be a private forum to connect and share ideas with other participants. You will have 24/7 email access to our mentoring team.

If you want to stand out as “remarkable” and accelerate your success, then consider being a part of our mentoring program. Sign-up for our newsletter to stay connected and be notified when open enrollment begins. Invest in your future, build a network of connections, and be the one people will choose first over all the rest.

LIVE your dream,

Greg “Big Z” Zander
Cultural Architect and CEO ~ EPIC Journey, Inc.
Founder ~ Catalyzing Leaders

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As we head into the weekend, let me share with you a few of my favorite sources of encouragement and enlightenment. If you don’t already subscribe to these blogs, you are missing out on some great information.

First up, my friend Bob Burg. Sound information to help you not just in business but life. Check out his blog and subscribe.

As an author, Bob is known for his book, Endless Referrals and his co-authored Go-Giver book series with John David Mann. All of these books are great resources and essential for your library.

 

Mark Sanborn has been a consistent voice on leadership. Be sure to check out his blog.

Mark is the author of several books including:TeamBuilt: Making Teamwork WorkSanborn on Success, Upgrade: Proven Strategies for Dramatically Increasing Personal and Professional Success,The Fred Factor: How Passion in Your Work and Life Can Make the Ordinary Extraordinary and his most recent release, You Don’t Need a Title to be a Leader.

Seth Godin will challenge your thinking. He writes consistently on a daily basis. Great food for thought on his blog.

Seth has authored more than a dozen books including, The Linchpin, Purple Cow, The Big Moo, and Tribes. Be sure to have his works in your library.

Three recommendations for you to check out if you don’t already know about them. Are there some blogs that you consistently read and want to share how they benefit you? Let me know who you follow on a regular basis.