Posts Tagged ‘subconscious mind’

“The subconscious mind will not remain idle! If you fail to plant DESIRES in your subconscious mind, it will feed upon the thoughts which reach it as the result of your neglect.”

Napoleon Hill, “Think and Grow Rich”

This is a scary thought as well as empowering. On one hand, if I do not choose what I feed my subconscious mind, it will take in everything and anything. On the other hand, if I can focus what I want my subconscious mind to be nourished by, I grow and develop myself intentionally. It is a choice I make that has powerful implications.

As leaders, we must be more discerning with what we feed our subconscious mind. The subconscious mind does not discern whether the information is good, evil, helpful, destructive, right, wrong, true or false. It acts like a sponge soaking up whatever liquid it contacts. Like the sponge, our mind will be full of whatever we have been feeding it. The mind will begin to process the input and store it. Out of the overflow, the mind will begin influencing thoughts, decisions, attitudes, emotions, and actions.

When we choose carefully what we let our subconscious mind dwell on, we create a reservoir of positive and resourceful information our minds can use at any moment. As we go through out the day, we will pull from that reservoir without even knowing it. It is important to guard what we allow into reservoir.

Right now, I have been working on building a professional speaking business. The more I feed my subconscious mind with information to help formulate a better business, better marketing, and better topics for my speaking platform, the more my conscious mind will pick up information as I am searching for it. I will begin to see things in places I wasn’t expecting to find helpful information. The key is to control what you are allowing your subconscious mind to absorb to help bring about the results you desire.

Here’s a challenge for the next 7 days. Any television that you watch, make it purposeful, no random channel surfing. And DON’T end your day by watching the TV.

Be purposeful about the last half hour before going to sleep. Read something that will have your subconscious mind working on during the night. Speak your affirmations out loud. Feed your mind something positive before falling asleep.

When you wake up in the morning, speak your declarations for the day, the things you will accomplish. Speak aloud your goals.

When you have some free moments, say your affirmations aloud. Let your mind hear your voice saying the positive things you want to become and do.

If you would seriously commit to doing those few things for the next 7 days, you will see a difference in your life. And if you do take this challenge, I would love to have you share with me your results for doing this.


Certain words carry with them deep meanings and feelings. The very utterance of those powerful words can create an emotional response in a person, a group, an audience, or even the world. Oftentimes our subconscious mind picks up the word even if our conscious mind seems to have glossed over it.

Recently, I was reviewing a free series of training videos with the end goal of the provider desiring to sign up the viewers for a coaching program (I knew this was the reason for the videos when I began to watch them). I learned some great things in the first video and was really excited about the material. When I got midway through the third video, the presenter answered the following question that supposedly came from those watching the videos:

If you could only pick one strategy to move people to action, what would you pick?”

Here is the full response verbatim given to answer the question (I purposefully left out the company name and the highlights are mine):

“That’s easy: manipulation. Now the thing is, manipulation has a very negative connotation to it, so I want to tell you what I tell my ****** clients. If you really have something that can help people in their business or their lives, then I really believe it is your responsibility to make sure you do whatever you can to help them say “yes.” Otherwise, they are going to be circling around and they’re going to need help for this for a really long time, and eventually they’re going to find someone else who will come up with your knowledge or your products or your services, who will finally serve them.

I believe to the bottom of my soul if we can help people, we need to do everything we can to serve them and give them what they truly want, nothing more than what they want, but nothing less either. So when we move people with that level of integrity, then (the) manipulation we are using is what I call ‘ethical manipulation.’ And that is the most important thing you can do to move people to action.

When you hear the word “manipulation,” what vibe does that word give off? Would you agree with the presenter that it has a “very negative connotation?” As soon as I heard the person say that it was the one strategy they would pick, I cringed. The presenter then tries to justify the use of this negative word as if they know what is best for the person to whom they are selling their product and services. It is all for the “ethical” purpose for the potential buyer to say “yes” to their product or service before they find it from the competition. This reminds me of a movie my wife and I watched recently:


Disney’s version of the story of Rapunzel, who was kidnapped as a baby and manipulated by Mother Gothel to believe the tower was the only safe place for Rapunzel to live, when in fact it was the only place where Mother Gothel could get what she wanted while hindering Rapunzel from choosing a life of her own.

After deciding that I would NOT EVER buy any of the presenter’s materials or services after hearing that statement, I listened to the final free video realizing that this would be the final pitch for their services. The presenter outlined the six-week online coaching course that was all based on “Ethical Manipulation.” They chose to use this philosophy as the basis of their success and the success you could have, too, when you learn the steps of “Ethical Manipulation.” The cost of the program was revealed with free bonuses “worth over $250,000.” Yeah, after hearing the word “manipulation” so much, my subconscious mind devalued every add-on to the coaching course.

Here is the takeaway for you and I as leaders: To lead positive change in people’s lives, you don’t have to manipulate. Be thorough in what you teach, present, and share so that people can make their own decisions. As people get to know you, like you, and trust you, you don’t have to manipulate them to buy your products or services or follow after you as a leader. They will naturally come to you because of the relationship you chose to build on honesty. And when you provide MORE value than what they want or anticipate, not this “nothing more than what they want,” you will win over the competition every time.

Also remember that your choice of words will have an impact either positively or negatively on people be it consciously or subconsciously. Choose your words wisely to make the impact you desire.

“…intuition is usually looked upon by us thoughtful Western beings with contempt. It is often described as emotional, unreasonable, or inexplicable…we much prefer logic, the grounded, explainable, unemotional thought process that ends up in a supportable conclusion. In fact, Americans worship logic, even when it’s wrong, and deny intuition, even when it’s right.”

Gavin de Becker, Author, The Gift of Fear

Wrapped up inside each and every one of us is a collection of all that we have learned and experienced in life. Every nuance of every situation is cataloged in our subconscious mind. When we encounter different situations in life, our subconscious will interpret our surroundings long before our conscious mind is able to be aware of what is happening. Our bodies and mind will interpret the data being taken in and give us feedback in the way of a gut instinct or intuition.

“Brain researchers estimate that your unconscious data base outweighs the conscious on an order exceeding ten million to one. This database is the source of your hidden, natural genius. In other words, a part of you is much smarter than you are.”

Michael J. Gelb, Author of How to Think Like Leonardo da Vinci

There are several keys to unlock this treasure within us to guide us along our journey of success. The first key is to trust your intuition. The opening chapter of Gavin de Becker’s book, The Gift of Fear, is a woman telling her story of not following her intuition at first but then acts on her intuition, and it saves her life. When your intuition is giving you feedback, realize that it is reacting to things you may not even recognize your subconscious is picking up. You may have a flash of brilliance that tells you to go and do something very particular. You may have that inner feeling that you need to step out into the unknown and there is a peace about it. Trust your natural, hidden genius.

The second key to this treasure is the fact you can develop your intuition. You can become more attuned to your intuition through meditation. When you learn how to quiet your mind in a very loud world, you can begin the process of listening to your intuition. Perhaps a certain type of music puts you at ease or a certain activity like jogging, yoga, a stroll in the park, sitting near a creek, or writing in a journal. Experiment with quieter meditation times that challenge you to leave behind the concerns of the day. As you meditate, ask questions of your subconscious mind such as:

  • What should I do….
  • What is the next step I need to take to…
  • What can I do…
  • Should I…
Napoleon Hill talks about the use of “Invisible Counselors” in his life that he brings together to shape his character or to gain an understanding of a situation he was facing (much more could be written about this idea than is needed here). The idea is to seek answers or guidance may come from within yourself once you have learned to listen.
One more key to unlocking this treasure is to take action. Once you learn to take action on your “gut feelings,” you begin to tap into this vast resource of knowledge more often. If you receive an intuitive insight or a brilliant idea write it down. You have approximately 37 seconds before it begins to fade away, and if you don’t act within 7 minutes, it is most likely gone for good. Make it a habit to record your thought, whether by voice or writing. You may find that your next step to success is just a thought away.


(Our daily journey of the last 64 days of 2011 is centered on the principles found in Jack Canfield’s book, “The Success Principles: How to Get from Where You Are to Where You Want to Be.” In his book, he encourages his readers to begin teaching others these principles. I would highly recommend that you buy a copy of the book and join us on a journey to a better you.)

This principle focuses on the last 45 minutes of your day. This is a very important time as it will focus what your mind will be dwelling on for the next 6-9 hours while you sleep. Each of us has probably experienced some interesting dreams or dreadful nightmares that have resulted from what we were doing or watching right before we went to sleep. When we present to our minds the prize that we are seeking prior to sleeping, we put into motion the power of our subconscious mind to find ways to get the prize.

Here is what we have already been doing in this last part of the day. We have been reviewing our goals. We have been going over our affirmations. Writing out the 5 things we need to do the next day to move us closer to our goals. Facing ourselves in the mirror and acknowledging our daily achievements. Now we are going to add to this a review of the day.

This exercise is one where we relax, breathe deeply, and ask ourselves to show us where we could have been more…fill in the blank.  Could we have been more effective or more loving? Could we have been a better…fill in your profession. This needs to be done without judgement, just becoming aware of what events come to mind. Once you have them in mind, replay the scene as you would have preferred it to have played out. This is sending a positive message to the subconscious mind as to the desired behavior for the next encounter.

Another tool that Jack provides is “The Daily Success Focus Journal.” During this last 45 minutes of our day, we write out 5 successes from the day, along with the reason it was important, what further progress is needed, and the next action. This is accomplishing a couple of things. One, it is reinforcing your ongoing success and the motive for each item you accomplished. Secondly, it is setting up your agenda or calendar for actions you need to take. You can download the blank journal page here.

This whole exercise is to help focus your subconscious mind on what your ideal day looks like. While you are sleeping, your mind will continue to shape your thoughts and will have a tremendous affect on your life. Begin to take the last 45 minutes of your day and make it the best 45 minutes of your daily routine. Your will change your life.


(Our daily journey of the last 64 days of 2011 is centered on the principles found in Jack Canfield’s book, “The Success Principles: How to Get from Where You Are to Where You Want to Be.” In his book, he encourages his readers to begin teaching others these principles. I would highly recommend that you buy a copy of the book and join us on a journey to a better you.)